Expert Technical SEO Services in South Africa
SEO or search engine optimisation relies strongly on having a solid technical foundation. When we think of technical SEO many get cold feet almost as if the terms and explanations offered on the internet as to how to best optimise a websites technical SEO are far to complex for people who are not in the SEO specialist category to understand.
Elevate your online presence with True SEO, the leader in WordPress Technical SEO!
What is technical SEO
Technical SEO can be see as the backend or structural elements of search engine optimization. This includes things behind-the-scenes like site speed, code cleanliness, mobile compatibility and how crawlers access your site. Basically it’s making sure search engines can read your website efficiently so it can understand what you’re trying to communicate and rank it accordingly.
The importance of technical SEO
Technical SEO is a vital component of any successful SEO strategy. Without proper technical optimisation, your website may struggle to be indexed and ranked by search engines. This results in a lower visibility for your website and ultimately, less organic traffic.
Some important elements of technical SEO include:
- Site architecture: The way web pages are structured on your site can impact how easily search engines can crawl and understand it.
- Mobile-friendliness: With the majority of internet traffic coming from mobile devices, it is crucial to have a website that is optimized for mobile viewing.
- Site speed: Users today expect websites to load quickly and search engines take this into consideration when ranking pages.
- Structured data: This is code added to your website that helps search engines understand the content on your site more accurately.
The importance of a sound technical foundation
Technical SEO is important as each website is given a certain amount of crawl budget by the search engines. This crawl budget can fast become depleted should a businesses website for example suffer from slow loading speeds due to a poor server response time. In such a case one may find that many of the pages of your website are returning 500 errors and this would naturally not be a good thing at all.
Good technical SEO can help Google understand your website and its content in a clearer and more concise manner. It assists with crawling and indexing and ranking a website , as it enables the search engine to find, understand, and rank your content more efficiently. A well-optimized website is also likely to have a better user experience, leading to higher engagement and potentially more conversions.
In addition, technical SEO can also benefit other aspects of digital marketing such as paid advertising. By ensuring your website is technically sound, you are setting a strong foundation for other marketing efforts to build upon.
Furthermore, a technically optimized website is more likely to be deemed trustworthy and authoritative by search engines. This can lead to higher rankings and increased visibility in search results, ultimately driving more traffic to your site.
Overall, investing in technical SEO is crucial for the success of a website in today’s competitive digital landscape. It helps improve user experience,
Site Speed Optimisation Experts
At True SEO we offer our technical SEO expertise to all our clients. We take alot of pride in helping our customers get their website to load quickly and pass all the core web vital tests. We understand the importance of a fast and efficient website, not only for SEO purposes but also for overall user experience.
Our team of experts will conduct a thorough analysis of your website’s technical performance and identify any issues that may be hindering its speed and efficiency. We then provide recommendations and implement solutions to improve site speed, optimize code, reduce page size, and more.
Additionally, our services include monitoring and regular maintenance to ensure your website continues to meet the latest technical standards and performs at its best. We also offer ongoing support and updates as needed.
Don’t let technical issues slow down your website and affect your online presence. Trust True SEO’s site speed optimization expertise to keep your website running smoothly and effectively for both users and search engines. Contact us
Schema Data
Many people ask us what exactly is schema data. At True SEO we will ensure that your entire website is setup with schema markup added to all pages on your site to help give Google a clearer understanding exactly what your website and web pages are about. This can greatly improve the visibility of your website in search results and increase click-through rates.
We will also assist with implementing schema data for local businesses, allowing potential customers to easily find relevant information such as business address, hours of operation, and reviews. Our team stays updated on the latest schema guidelines and best practices to ensure your website is utilizing this powerful SEO tool effectively.
Structured URL’s
We believe in structured URL’s that include the keyword in the url but which also help to create a clear hierarchy about the exact category or topic area that a web page or article falls within. This not only helps with SEO, but also improves the user experience by making it easier for visitors to understand and navigate your website.
Our team will work with you to structure your URL’s in a logical and organized manner, taking into account the keywords and topics relevant to your business. By implementing structured URL’s, we can help improve your website’s search rankings and ultimately drive more.
Handling Redirects
Redirects need to be properly implemented and it is important to know when to cut down on dead weight from your website in terms of web pages that are not adding value to the customer or matching a particular search intent. In these types of scenarios redirects become critical , whether it is to send a visitor to a newly created page or simply to redirect them to the homepage. This ensures that visitors are not met with error pages and helps keep your website organized.
Our team can help identify areas where redirects are needed and implement them effectively to ensure a smooth browsing experience for your visitors. We understand the importance of keeping your website up-to-date and
Server Optimisation
We are experts at optimising your server for effective faster load times of your website. Some of our server optimisation techniques include:
- Utilizing caching systems to reduce server load and improve page speed
- Optimizing images and media files to reduce file size and improve loading times
- Implementing Gzip compression for smaller file sizes
- Minimizing HTTP requests by combining CSS and JavaScript files
By implementing these techniques, we can help increase the overall performance of your website, making it more efficient
Orphaned Pages
Orphaned pages are not good for a websites SEO. An orphaned page is when a webpage has no incoming links pointing to it. When running a site audit using tools such as ahrefs we can quickly determine the orphaned pages. Orphaned pages can influence ranking factors in the following ways:
- They take up crawling and indexing resources which could have been used for more important pages
- Lack of inbound links can result in lower visibility and authority for the page
- Can create a poor user experience as visitors may stumble upon these pages without any context or navigation options
Clean Code
Clean code which has semantic value helps search engines to better understand your websites content. All to often we see websites that have been built using popular CMS systems such as WordPress. These websites have way to manay plugins and this results in code conflict which can result in errors or ineffective rendering of the website.
By optimising and cleaning up your website’s code, we can help improve its overall performance and possibly even increase its search engine ranking. Our team is experienced in identifying and fixing any coding issues that could be hindering your website’s performance, ensuring a smooth and efficient user experience for visitors. So don’t let messy code hold back your website, let us help you
Benefits of Choosing True SEO
- Tailored Solutions: Customized strategies for WordPress and other platforms.
- Experienced Team: South Africa’s best technical SEO experts at your service.
- Proven Success: A proven track record of boosting traffic and rankings.
- Transparent Reporting: Regular, transparent updates on your site’s performance.
Our Technical SEO Services
- Site Speed Optimization: Increase your site’s speed for better user experience.
- Mobile-Friendliness: Optimize for seamless navigation on all devices.
- XML Sitemaps & Robots.txt Management: Guide search engines through your site effectively.
- WordPress Technical SEO: Specialized services for WordPress sites to enhance performance.
- Secure Sockets Layer (SSL) Implementation: Protect user data with secure connections.
- Link Building & Structure Optimization: Crafting optimal internal link structure.
How to Get Started with Technical SEO? Begin your journey towards online success with True SEO. Contact us today for a free consultation, and let’s strategize the perfect Technical SEO plan for your business.
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